Several people around the world are facing the issue of click fraud and mainly the advertisers who promote their services or products with the help of Google Ads. In general Click, fraud means when someone clicks the ad link intentionally or inflates the clicks which may result in a decrement in the advertiser’s budget. This clicks fraud activity can be done by your competitors, bots, and maybe some individuals who want to earn revenue from your advertisements by clicking on it.

If you look at the impact of, click fraud then you got to know that it heavily impacted Google Ads campaigns because it may increase the cost and decrease the conversions. Hence an advertiser is advised to take some critical steps against click fraud activity.

There are several ways to click fraud prevention google ads you can use the most popular built-in click fraud prevention which is available on Google. You can even not bot click fraud click protection software for more security and save your data. Even Google worked on some great algorithms and technologies that can easily help you detect click fraud activity. All of these activities get updated regularly as threats are increasing every day.

How to Prevent Fraud Click?

Here are some of the measures that Google has implemented to prevent click fraud and a similar thing is there in not bot click:

1. 1. Identify Fake Clicks: You will get to know that Google uses so many good algorithms which can help you in removing and detecting the fake click from your advertisement’s campaigns. These clicks may be created by competitors or bots.
   2. Quality Score: It is very important to look at the quality score and this score is generated by several factors like the past searches of users, ads related to the queries, and the present location of the user. If your quality score is low then it may be considered a fraud click.

• Review Manually: You may sometimes need to monitor the activity personally or hire someone to review the ads manually. It may take time but it will not impose any huge losses in the future and you can provide quality advertisements.

• Irrelevant IPs: After analyzing your ads report you may find several unknown IP addresses or the same IP address has been clicked on it multiple times.

• Sudden Spike: If you are analyzing your ads report carefully there may be a chance you may find a sudden spike in the traffic of your advertisements that may be fraud clicks from different people or bots or competitors.

Even after using the above measures, click fraud remains still causing you problems and these scenarios mainly work in competitive industries. Hence to avoid these problems you can take the following steps:

• Budget Limits: Every advertiser must maintain their daily budget so that their advertisement campaigns won’t get reduced by some fake or fraudulent clicks.

• Suspicious Activity: As soon as you find suspicious activity on your advertisement campaign you should directly inform the owner or Google if you are using Google ads. After this, they will investigate and try to remove all the fake clicks.

Conclusion

Click fraud is becoming one of the most common attacks that may cause severe issues for the advertiser in the future. Hence it is advised to use some third-party applications or some popular software that may help you to analyze all the activity easily. Hence you can take appropriate steps over it.