Surely you have heard a thousand times that “you must set a goal for each publication” on Instagram or other social networks. But do you know what types of goals your posts can have? We tell you about it in this post.

These types of objectives may correspond to some of the objectives of Facebook Ads to create advertising campaigns on social networks, but in this post we are not going to talk about Ads, we are going to talk about valuable content to achieve results with your publications.

Reach more potential customers

If you need to get more clients through the RRSS you have to focus your editorial calendar on your target audience: your clients. Also you can get them with Goread.io. Sometimes we make mistakes and create content that can be useful for people in your sector, but we lose focus on who our client is and what their needs are or what content they are interested in.

Also, you should not forget to include your target customer and their sector in the hashtags. For example, if you are looking for people who want to start or have just started and from the fashion sector, you should use hashtags like: #entrepreneurs #entrepreneurs #moda #emprenderenmoda #emprenderendigital.

Increase the number of followers

A good way to increase the number of followers is to run sweepstakes and contests, but it is not the only option! To increase the number of followers you have to offer a lot of content and of a lot of quality and of great value. You have to show that person who has just discovered your profile, why he should stay and follow you.

Improve the visibility of your brand

To know if you have a good brand image, you should ask yourself: If someone sees a publication in news, would they be able to identify that it is mine? If the answer is no, you should consider the following:

• Create an attractive feed for your brand, with your corporate colors and identifying elements.
• Have a record of publications.
• Always use images and fonts of the same style.
• Have brand identity in the texts.

This is the first step to improve the visibility of your brand and then… it’s time to be seen! Get to position your publications in certain hashtags aligned to your brand so that they know you.

Engagement or interaction

It is the dream of every Instagram account, to achieve engagement visit Goread: That they interact with you, with your publication, they share you, they comment on you… and sometimes it seems impossible, right?

Within these interactions there are different types that we will develop below, but they all have one characteristic in common. Give to receive. Do not expect your posts to be full of interactions if you never do the same… so spend 10 minutes a day (on the way to work, while having breakfast, to clear your eyes from the computer…) and interact with other accounts and posts.

Increase the number of likes on the post

It is the most visible target, but the one you should focus on the least. What’s the point of having a lot of likes on posts if they’re just for “engagement”? No problem. In fact, Instagram has been conducting tests in several countries to eliminate them since there are many purchases of fake likes.

But it is clear, we all like to have many likes, and the best way to achieve it is by giving likes to other publications that interest you. Think of it as the “easiest” interaction so it’s not hard to get.

Of course, do not forget that without quality content, you will not get likes, more than some sporadic or by commitment. And those likes don’t amount to anything.

Get more saves

It is one of the most invisible metrics but one that shows the greatest engagement from your followers (or from the invisible competition). Getting saved means that you have shared information of great value and quality, and therefore people want to save it so that they can consult it and have it at hand later.

How to get more saves? Well, even if it sounds repetitive… creating valuable content. A type of post that is saved more easily is the carousel explaining processes, delving into a topic… and if the content “does not expire”, much better still.

Get more feedback

The first step to getting more comments is to ask something easy to get answered. Did you know this app? Do you also order food at home? Do you like sushi? What tools do you use to program? These would be different questions for different types of accounts.

It is important that they are specific and easy to answer questions, so that they do not have to think about it a lot or spend a lot of time.

In addition, you must show that you really care about the answers and that is achieved… By responding to all the comments!